Customer Service Debrief
PSFK’s Customer Service Debrief is a how-to guide for businesses to develop, integrate and optimize their use of bots in customer service applications. Featuring expert thought leadership alongside six...
View ArticleCreating A Value-Added UX Through Localized Data
This PSFK research paper explores how companies are driving a more relevant, contextual UX for customers on mobile and desktop using location data. The paper explores best-in-class examples of...
View ArticleInspiring New Interfaces Using Behavior & Emotion
This PSFK research paper explores how advancements in artificial intelligence, machine learning, scanning and other cognitive-based technologies are transforming how humans interact with machines, and...
View ArticleIntroducing Scents Into The Brick-And-Mortar Experience
This PSFK research paper provides an overview of innovative ways retailers are incorporating scent into their brick-and-mortar, product and service offerings to create meaningful experiences. The...
View ArticleRedesigning The Healthcare Service Experience
This PSFK research paper gives an overview of how brands are creating better private health insurance experiences, with a focus on offline, in-store and affiliate digital services. To streamline...
View ArticleInterview: Designing User Experiences That Prioritize Humanity
Christina Janzer, Slack's Head of User Research, describes how her team designs human-centric user experiences (and reveals her favorite emoji) before joining us at our CXI 2018 conference on May 18
View ArticleInterview: How Chat Augments The Healthcare Experience
HealthJoy founder and CEO Justin Holland spoke to PSFK founder and editor-in-chief Piers Fawkes about using chat interfaces to make healthcare a more human experience
View ArticleCXI 2018: Creating Multi-Sensory Experiences For Emotional Impact
Food technologist, experience designer and multimedia artist Emilie Baltz will share her expertise in sensory storytelling at PSFK's CXI 2018 conference on May 18
View ArticleInterview: How Sex Toys Can Help Remedy Double Standards For Women
Dame Products co-founder and CEO Alexandra Fine, a speaker at PSFK's upcoming CXI 2018 conference, discusses her company's mission to empower women to take charge of their own sexual experience
View Article3 Ways Businesses Are Incorporating Assisted Self-Service With Chat
Companies are optimizing their services and growing their businesses by offering customers chat-based assistance for immediate needs
View ArticleRetailers Must ‘Change Or Die’: 5 Takeaways From GlobalShop 2018
Emily Hamilton, brand marketing director at FRCH Design Worldwide, recaps the key themes from this year's GlobalShop retail conference in Chicago
View ArticleVideo: Looking Back On A Journey From Prison To Fitness CEO
We're gearing up for CXI 2018 on May 18 by revisiting speakers from conferences past, starting with ConBody founder Coss Marte
View ArticleOp-Ed: Why Hitler Would Have Loved Twitter
Marketing pioneer Scott Bedbury says that every brand has a conscience but somewhere along the way Twitter's got lost in the clicks, tweets and retweets
View ArticleOptimizing The Digital Insurance Experience
This PSFK research paper identifies how property and casualty insurance companies and startups are finding innovative ways to create customer-centric digital platform experiences that optimize the...
View ArticleRetail Column: Conference Failures And Curation Wins
Retail columnist Winston Wright critiques the GlobalShop conference and highlights his favorite instances of retail curation
View ArticleInterview: Deploying Health Data To Deliver Customized Nutrition
Nutrigene CEO Min FitzGerald describes how her company honed the health and wellness experience by personalizing supplements for every customer
View ArticleInterview: When Chat Works Best For Customer Service
Betaworks VC Peter Rojas shares his perspective on the role of chat interfaces in customer service, including their success outside of U.S. markets
View ArticleOp-Ed: Millennials Are Ushering In A New Era Of Content Creation
Storyblocks CEO TJ Leonard explores the shifting needs of digitally-savvy young creatives, who are producing more bite-sized content at faster speeds
View ArticleInterview: How Viacom Is Evolving With Audiences
Viacom's Kodi Foster discusses applying data strategy to entertainment for cross-generational audiences before joining us on stage at PSFK's CXI 2018 conference
View ArticleOp-Ed: Tech Will Save Healthcare, And Healthcare Will Save Your Business
Evan Kraut, managing director of Grey Adventures, argues that data and devices will lead to better health—and drive transformation in other industries
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