[New report] The Out-Of-Home Entertainment Experience
This PSFK research paper gives an overview on the out-of-home entertainment industry, examining new ways brands are leveraging emerging technologies, community and storytelling to create immersive...
View Article[New report] The New In-Home Buying Experience
This PSFK research paper explores how brands are implementing in-home consultations, reinventing the purchasing journey and going above and beyond customer service expectations. From expert...
View ArticleOp-Ed: What To Expect As Cannabis Retail Evolves
Joel Milton, CEO of the cannabis-focused CRM Baker, describes the challenges and opportunities of a burgeoning industry as more U.S. states legalize recreational marijuana
View ArticleVideo: A Cannabis Wellness Mission Based On History And Science
Before dosist creative director Derek McCarty returns to PSFK to lead a roundtable discussion at CXI 2018, we look back at his keynote on rebranding cannabis from last year's conference
View ArticleOp-Ed: 5 Retail Strategies From Shoptalk For The ‘Customer-Obsessed’
YourStudio's Tom Philipson shares his takeaways from Shoptalk, which see successful brands and retailers working on unified customer journeys, rapid experimentation and community
View ArticleInterview: Reinventing Luxury For The Modern Consumer
Adam Pritzker, founder and CEO of Assembled Brands, shares his insights on building consumer-focused brands before taking the stage at our CXI 2018 conference
View ArticleInterview: How We Can Shape The Future Thoughtfully
Devon Powers, PhD in media, culture and communication, shares insights from her research on the trends industry, futurism and consumer culture ahead of her talk at PSFK's CXI 2018 conference
View ArticleOp-Ed: AR Gives Consumers A Sense Of Ownership
Richard Cumming, co-founder of immersive content studio Two Goats, examines how brands like BMW are using augmented reality to help shoppers visualize and customize a product in their own environment
View ArticleInterview: Building Better Retail On The Blockchain
SHOP founder John Wantz, keynote speaker at PSFK’s CXI 2018 conference, and CMO Jamie O'Shea introduce their new anti-Amazon platform that lets consumers control and monetize the data they share with...
View ArticleInterview: The Media Brand Changing The Age Conversation
Before his talk at CXI 2018, Ageist's David Stewart describes why the site, dedicated to an aspirational view of people over 50, appeals to readers of all ages
View ArticleInterview: The UX Principles Everyone Should Heed, According To Slack
Slack's Head of Research Christina Janzer shares the work behind the team messaging platform's feel-good moments
View ArticleImproving The Client Experience With Digital Banking Strategies
Three scenarios from PSFK’s Digital Banking Playbook, a collaboration with Microsoft, demonstrate how emerging tech helps financial institutions deliver more relevant services
View ArticleInterview: What Product Innovation Gets From Startup Culture
Before joining us on stage at CXI 2018, Suvie CEO Robin Liss talks about her journey through startup and corporate cultures to champion the robotic kitchen
View Article4 Tech-Enabled Strategies For Better Investment Banking
Strategies from PSFK’s Digital Banking Playbook, a collaboration with Microsoft, guide investment banking firms through data-based upgrades
View ArticleVideo: Solving The Unaddressable
what3words allows delivery and connected services to reach everyone on Earth
View ArticleThe Digital Tools Boosting Productivity In Investment Banking
Using advanced analytics, investment banks can improve accuracy, security and efficiency with strategies from PSFK’s Digital Banking Playbook
View ArticleInterview: Media And Retail Combine For A New Consumer Experience
New Stand founder Andrew Deitchman discusses a retail experience that blends digital media with product discovery, loyalty benefits and the convenience of an old-school newsstand
View ArticleVideo: When Fashion And Tech Touch
Previous PSFK conference speaker Billie Whitehouse considers all aspects of the product experience, including smell and touch, to design wearables.
View ArticleInterview: Using Consumer Behavior To Build A Travel Media Brand
Skift founder and CEO Rafat Ali, who will be speaking at PSFK's CXI 2018 conference, discusses how his media company delivers insights across the travel industry by starting with the empowered consumer
View ArticleInterview: How A Weekly Newsletter Became A Parenting Media Brand
Michael Rothman, co-founder of Fatherly and speaker at our upcoming CXI 2018 conference, discusses the strategy behind building a digital lifestyle brand for millennials
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