This PSFK research paper gives an overview of how brands are creating better private health insurance experiences, with a focus on offline, in-store and affiliate digital services. To streamline healthcare services and eliminate much of the friction that patients face in the healthcare ecosystem, providers are employing conversational chatbots, data-driven recommendation platforms and other digital services to provide relevant recommendations and personalized, 1:1 insights. Health brands and related organizations are also engaging customers through immersive and wellness-focused experiences that optimize customers’ knowledge and use of health products.
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