This research paper explores how companies and brands are leveraging the mobile camera to enhance the customer experience. The following research identifies different ways that computer vision and AR technology can be used to improve brand engagement and pre-purchase decision-making, and create interactive retail experiences and surface additional product information.
Published June 2018 #advertising #ar #augmented-reality #automotive #brand-immersion #chat-a-researcher #fashion #home #mobile #papers #premium #retail #shopper-assistance
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