PSFK's Shopper Marketing Debrief explores how brands and retailers are empowering consumers along the new, digitally enabled paths to purchase, beginning in the home. From advanced CRM systems to visual search tools and virtual consultations, brands are seizing the opportunity reach shoppers at home, influencing behavior and positively impacting sales. Through the lens of five industry trends, this report helps brands and retailers better engage with today’s shoppers
The Shopper Marketing Debrief offers brands and retailers with actionable insights on how to drive customers into the sales funnel through contextual and personal engagement in the home.
Published June 2018 #deep-dive #deep-dives #marketing #premium #shopper-marketing #shopper-marketing-debrief
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